This Is Our Game

A dynamic campaign bringing together the world’s top basketball league and one of Europe’s fastest-growing betting brands. For the Novibet x NBA partnership, we directed and designed three high-energy TV spots packed with motion-driven storytelling. We worked across illustration, hand-drawn typography, cell animation, and smart, layered compositions to build scenes that hit hard and move fast. Every visual element — from type to cut — was crafted to support the moment, emphasize the message, and echo the rhythm of the game. Snappy editing, bold highlights, freeze frames and kinetic transitions deliver the energy of NBA superstars and championship-level action. A full visual experience designed to amplify basketball’s intensity on every screen.

We had the pleasure to direct and craft the three TV spots celebrating the Novibet x NBA partnership. A creative process full of fast breaks and smooth plays: explosive animation,
freeze-frame highlights, bold typography, and a visual rhythm that hits like a buzzer-beater! Enjoy!
Agency: 4 Wise Monkeys
Production: Parasol TV
Direction: L.A. on Mars - Creative Studio
Art direction - Visuals: Antonis Theodorakis
Motion Design: Konstantina Tsigka - Vaggelis Kokkalis
Editing: Dimitris Litsas
Sound Design: Bounce

You may also like

Germanos Summer Sales
2023
Plaisio - 50th Anniversary
2019
Goody's - Meat Free Burger
2020
Bestprice.gr | Black friday hair messes
2022
ΔΗΜΙΟΥΡΓΙΑ REBRANDING
2021
Wind - 5G Campaign 2020
2021
Piperakis Hot Sauces
2019
GIGA BEACHES
2020
Hans & Gretel UK - Advent calendar
2023
Lux .
2019
↑Back to Top