Parts of a Whole
Eva Tornari, a Mental Health Counselor, assigned us to create her new corporate ID. Instead of following the path of creating a logo, we decided to do something different. We tried to reflect the complexity of the human soul through an illustration, imprinted in a minimal linear style that reminds of a twisted thread and separated it into 4 pieces. Each of them became the back of Eva’s business cards. Divided, they look like a beautiful abstract design. But when combined all together in the right order, they reveal us a bigger picture. Just like the riddle, we desire to solve when asking for the services of a mental health professional. Based on this illustration, we created a corporate identity with consistency, utilizing it beyond business cards, as an office decoration element, in brochures and other applications.
