![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/d0c1da55-dd56-4694-a1a8-6f8327441983_rw_1920.gif?h=1b84dea3c04224766204063543b36d0b)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/b9095503-b258-4b45-bb52-2f1735a9e408_rw_3840.jpg?h=dab9e7d121ee72f7c14af645075f0926)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/968ab71c-53cf-445f-b3ee-5f3e379700fa_rw_1920.gif?h=3d9158b3e10aa41d5b0d6a08d1ce5f42)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/9edb0a8c-24ce-4645-bf2f-a26019a56ef5_rw_3840.jpg?h=828ba04426b2571719d20bd40dda1f49)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/841a02b3-6f1d-4e1f-a0be-0b7e71e5b71f_rw_3840.jpg?h=6adf2f4611b88812f246cee323467072)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/c99d00e4-eda2-496f-98e8-7108bd312e21_rw_3840.jpg?h=725af8be43fab6d8bdf13cd6f798f6aa)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/3aaefc32-66b1-49f3-9a44-7d31aaa444e5_rw_3840.jpg?h=a1a59c90f727b7f4ae0a363a3fa159bd)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/e4833c32-713e-45d7-af0c-b265bd42ca66_rw_3840.jpg?h=19177d0c48cf63530832c3b20e00e9b8)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/e2663974-2c7c-482a-8ab5-2e5c1a2c4424_rw_3840.jpg?h=34504fd44ef7b52f320ebc71c22223b6)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/35804154-84c1-4b65-913f-8a639d6a292b_rw_3840.jpg?h=7a2229109e86394e48726a2234e375d1)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/35d08858-b7ef-4f70-99df-914ab10bdc94_rw_3840.jpg?h=9916d769ce861f83d5e0ec6cc93e1b02)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/0d247d05-2b6e-4cf9-aeb7-cddcbf65aa19_rw_3840.jpg?h=8d06848da30a6e411fd78d335aefd91f)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/0975bd18-134f-4a93-99da-2f3ca5193ccf_rw_3840.jpg?h=1edb00e1d4c762e0066711a0439fd303)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/1eb4aaf5-a488-470b-b10a-361d58dc2720_rw_3840.jpg?h=3e59301c830fe42c64111861548b6421)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/1839b076-6010-4cc5-a43f-35f51632fc26_rw_3840.jpg?h=0f70951c896811a08c625cfeb2837cd8)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/7bbdf7b0-342f-414f-a82a-0a941c2aa795_rw_3840.jpg?h=9aec7913eeba20ceb8fc5b2464d560c7)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/8bd4d29f-2083-41e7-bf71-36eb34f134db_rw_3840.jpg?h=2339a661d7955043f87b0bd5402afecf)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/bddd6696-f426-4e07-9e38-0a55521e5abc_rw_3840.jpg?h=beb2b0b2200d6225e4fb0dbe7f4112d5)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/9757b406-c7de-4e91-8d0f-013f9c3123e1_rw_3840.jpg?h=f35f29e9990f4d421c14a70bffc7dca0)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/2dab3980-eb26-4781-a5ff-94230f8ff765_rw_3840.jpg?h=05b904fa0607638f33086412a19d204b)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/620b37b4-6499-4a16-8dbe-0338f958f4d4_rw_3840.jpg?h=5f49aa219285cfaa214404142ced09fd)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/86bc6224-d87a-461e-93cc-02366f470a65_rw_1920.gif?h=8d9eef6f4afc99de9584514a83188334)
![](https://cdn.myportfolio.com/1fbe0832-cfac-4058-bc78-6be910a950ce/359ca38f-7b4c-4f12-b7f1-5eb4fea9e946_rw_1920.png?h=4e94b1a760eee36bc756b76089a08ad2)
Credits:
Creative Direction: Antonis Theodorakis | Adel Sanoussi
Graphic Design & Branding: Antonis Theodorakis | Stefanos Milionis
3D Artworks & Visuals: Adel Sanoussi | Vasilis Maniatis
Image Processing & Manipulation: Dimitris Schoinarakis
We were asked to re brand lux Actuaries and Consultants. We saw an opportunity in the X letter to convey the strength of a team when they hold their hands together, only then light shines through. The lux team work is about taking care of the chaos of a company by connecting the parts together to reveal the big picture, those parts are represented as dots. We made the simplified narrative that X shines through teamwork to connect the dots. bringing the big picture forward.