Credits:
Creative Direction: Antonis Theodorakis | Adel Sanoussi
Graphic Design & Branding: Antonis Theodorakis | Stefanos Milionis
3D Artworks & Visuals: Adel Sanoussi | Vasilis Maniatis
Image Processing & Manipulation: Dimitris Schoinarakis
Lux .
We were asked to re brand lux Actuaries and Consultants. We saw an opportunity in the X letter to convey the strength of a team when they hold their hands together, only then light shines through. The lux team work is about taking care of the chaos of a company by connecting the parts together to reveal the big picture, those parts are represented as dots. We made the simplified narrative that X shines through teamwork to connect the dots. bringing the big picture forward.
