We were asked to re brand lux Actuaries and Consultants. We saw an opportunity in the X letter to convey the strength of a team when they hold their hands together, only then light shines through. The lux team work is about taking care of the chaos of a company by connecting the parts together to reveal the big picture, those parts are represented as dots. We made the simplified narrative that X shines through teamwork to connect the dots. bringing the big picture forward.