Inspired by the everyday fears of online shoppers, we created a cross-platform campaign for BestPrice.gr, Greece’s leading price comparison platform, to launch its new product insurance service. Drawing from the aesthetic of vintage B-movies, from UFO abductions to shark-like surprises and booby-trapped temples, we brought those irrational “what ifs” to life through cinema-style posters and short animated videos.
The campaign unfolded across both outdoor and digital media, transforming urban space into a playful cinematic universe where everyday shopping anxieties were reimagined with humor and flair.
