BOX TVC Campaign
For the BOX Food Delivery – By Cosmote campaign, we set out to break away from the conventions of food delivery advertising and craft a bold visual language that would bring the brand’s personality to life in a dynamic, playful way. Our starting point was an in-depth exploration of visual trends and creative techniques, shaping an art direction that fused the immediacy of live action with the imaginative power of animation. The vision was a world that feels contemporary, fun, and engaging. Production began on green screen to give us freedom in building each frame. We then developed vibrant illustrations, custom typography, and crafted unique motion design and cel animation elements, layering them into energetic compositions that balanced humor, rhythm, and clarity. A meticulous post-production process tied everything together, defining the project’s identity. The result was a distinctive campaign that elevated BOX’s personality, making it more relatable, fun, and loved by its audience