Best Price Credits Club
We created the launch campaign for BestPrice Credits Club, the loyalty program that rewards shoppers with credits whenever they shop, review or engage. Built on the thought “give credits where they’re due,” we developed the strategy, concept and full execution of a campaign designed to celebrate the smart shopper. The heart of the campaign is an animated film conceived as a late-night show, putting the spotlight on different shopper personas and showcasing the many ways to earn credits. Designed modularly, the film could also be broken into three shorter edits and was supported by additional materials for web, social, print and more. The campaign ran on digital platforms and in cinema venues.